The 3 Q's Ad Audit

Free Β· 5 minutes Β· No email needed Β· The 3 Q's

What happened. Why it happened. What to do next.

Open your Ads Manager and get nosy. You’ll get the same three-question check I use on every client account: what’s working, what’s leaking money and what I’d fix next.

You’ve started Β· 11% done
What was this campaign for?

Pick the one whose Results column has numbers in it.

Add your numbers

The fastest way: drop your Ads Manager export. Use 14 to 30 days of data.

How do I download it? (1 minute)
  1. Open Ads Manager and click the Campaigns tab.
  2. Top right, set the date range to the last 14 to 30 days.
  3. Tick the campaign you want to check.
  4. Click Columns and choose Performance and clicks.
  5. Click Export (or Reports β†’ Export table data), choose .csv and press Export.
Your target
€
How do I work out my target?
What is one client worth to you?

Optional. It turns cost per result into cost per client. Your best guess is fine.

€
Video and frequency

Optional. Leave blank if you ran images or can't find them.

Before you ran a single ad, had anyone already paid you for this exact offer?

Not a similar offer. This one.

Where is the budget set?

This decides what level you can make decisions at.

A snapshot of the period you enter. Benchmarks are reference points from my method, not guarantees. Use it alongside your judgement, never instead of it.

Your audit runs locally in your browser. I do not receive your campaign numbers unless you choose to send yourself the report. Where my method has a threshold, it is applied exactly as written. Where it has none, you will see a dash rather than an invented one. Privacy Policy Β· Terms

Your audit is ready.

Your full diagnosis is right below. Want a copy to keep or share? Save it as a PDF.

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1

What happened?

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2

Why did it happen?

3

What will we do?

Want this report in your inbox?

The whole diagnosis is already above. Nothing is hidden behind this. But you may want to read it again later or share it with whoever signs off the budget.

Your audit is saved only when you request the report. You can unsubscribe from emails at any time. How I use your data.

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The 3 Q's Β· Silviya Ivanova method Β· Benchmarks are reference points, not guarantees.
Privacy Policy Β· Terms